Oh!      ..Why so?

Please tell me.

   Let me know.

Feel humbled.

    I'm curious

  Want know more

   I'm curious!


Scroll   if you're too lazy to talk!

True!     A lot of so called     Innovations often complicate our lives..

Studies say that Simplification is going to be one of the most important job of the next 20 years.

Let me introduce to you few points, ok?

Bernardo Cigliano

Pseudo-Innovators created a huge multiplication of Complexity.

Simplicity demand was slower..

Bernardo Cigliano

I agree with you. Not only.

Rationalizing now becomes more complicated.

Identify the Essence of a Process in order to release Resources to more value-added activities.

Simplification means optimize the steps to target. That's it.

Bernardo Cigliano

You know WHY I can work in Simplification either with Companies or Individuals?

Can understand why?


LBW  dec2000, ITA -  Art & UXD Design

Lbw.it website, Golden Web Award 2001

LBW  dec2000, ITA - UXD / Simplicity D/

Lbw.it website, Golden Web Award 2001

CoolC-Lab. 2002, ITA - UXD / Simplicity Design

Golden Web Award 2002


There was plenty of Simplification tenths of years ago..

In year 2000 I realized that Complexity was going to raise so fast, so I designed a Web Project that in a way wanted to predict it.

It won a Golden Web Award.

Take a look.

On yrs 2ks we were working on new Concepts on Web Design because of its fast raise. In 2001 born the first Web Project designed on UX bases.

Again it won a World Golden Web Award for the Year 2001/2002.

It was my first UXD worked on a website, that was very hard.

From that base in yr 2002 born

theSENSE Lab Project, a very Innovative Lab Factory were many People thought on new UXD concepts!

It was really amazing ...

In yr 2002 COOLC-LAB Agency, IT released its awarded website, a fresh mix of User Experiences and Simplicity Design.

Have a glance:

Our thoughts were true.

Today there is too much complexity.

Want to know why?

Reduce the Gap

Complexity Times.

Fantastic! Great to have you on board!

Ok,here how we can GET IN TOUCH.

Decide how.


You can send me an email, it's very easy:  b@bc6.it


Or we can talk by phone:

00 39 392 100 1822


Wait for yours!

/   WHO

/   HOW

Bernardo Cigliano Simplify & UXDesigner // All Rights Reserved 2017