the Simplicity Paradox

So true!

Interesting       ..

This takes more added-value to my Company           .



The Simplicity Paradox, right?

 Ohhh!!You said THAT Rigoletto!


      Your work was really great!

Those innovative Costumes...

You worked on Simplification?

What are the bases of Simplification?
 > > > > >

Guess yes.


Tell me more.

Stunning Movie!

       Tell me.

Let me know.

And what more?

Let me know.

And what else?




Are you saying that I'm already doing Simplification but I do not know that I'm simplifying?

Of course!!

I'm tired.

Simplification has 4 bases.

1.First one is WORTH.

Stats say that Simplification is of an extremely WORTH for a Company.

Can you understand why?

You are ALREADY doing some of these acts.

Simplification is a studied PLAN of To-Do-Actions. SHOULDN'T BE HARD to do!



d81 App, UXD / Simplicity Design Bernardo Cigliano 2017 You always can scroll..if lazy
You always can scroll..if lazy

I worked a tenth of years in a leading international Company that produced Motorbike Helmets.

I started as a Brand Manager and up to Products Development and UXD.

We had some good Experiences.

I was in Siene that hot summer of 2002..       more than 100k people    were standing at Rigoletto!

Amazing products born, placed in stores like Colette Paris or 10Corso Como Milan. Fantastic!

Bernardo Cigliano

The so-called Progress is going to complicate our lives and we need Simplicity Experts to simplify them.. ..

.. .. It looks like a Paradox.

In yr 2001 I was asked by Optimedia Group to create the Concept and Non-Conventional Design of what would have been the "Event of the Year". "Sacre and Profane" concept has been performed during a whole night.

It was amazing. It is still now.

I remember yrs 2ks when themes like Religions, Humans, Virtues, Sins crowded our thoughts because people were looking for their Clearness, the Essence of their Life and Esistence.

Bernardo Cigliano

Only a Simplification Plan made that Event successfull.

Bernardo Cigliano

Look at these pictures:

Tradition, Hystory and Simplification!

Bernardo Cigliano

Only a Simplification Plan made that Event successfull.

In yr 2002 Fondazione Arturo Toscanini, ITA, decided to merge extraordinary talented people from all world to work on what in its plans should have been the Opera Event of the Year.

I was contacted to work on Media Art Direction.

Many international broadcsatings collaborated in that Project: MTV, Match Music, TDK, a SONY DVD!

That was a great media experience.

Fantastic! Did you were in some places?..London, Siene, Istanbul?..

Imagine in a real Production Flow how Simplification could be important.

Reduce the StT means release resources.

In 2006 I realized that people desired to stay closer to their passions.

They wanted to be what THEY WERE.


For the 1st time in the World Helmet Industry we decided a partnership with Turner Co. Cartoon Network.

MotoGP Riders weared Cartoons.

Giuseppe Verdi RIGOLETTO acted  worldwide showing people the real WORTH of what Simplicity releases.

Bernardo Cigliano

Innovation and Progress created confusion.

It is a Paradox. We came to the bases.

Bernardo Cigliano

Simplifying means optimise the

StT Steps-to-Target.

Bernardo Cigliano

Ok,right. All this is going to take us straight on point nr.2.

Bernardo Cigliano

Hit the point!

Take a look at the following.

Bernardo Cigliano

So, let me introduce the last 2 points.

Second point of S/D talks to us of something ALREADY DONE.

3rd point is about ACTIONS, while 4th is on NOT-HARD to do.

Reduce the Steps

The bases of

Simplicity and UX Design.

And what more?

Explain better.

Vemar Helmets -decide 2004 Campaign Bernardo Cigliano Creative Director / UX

Bernardo Cigliano

This story means that I can't work on Simplification without a Plan of to-do-Actions.

Want to discover more?

Scroll down..if you're tired

Ok,here how we can GET IN TOUCH.

Decide how.


You can send me an email, it's very easy:


Or we can talk by phone:

00 39 392 100 1822


Wait for yours!

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Bernardo Cigliano Simplify & UXDesigner // All Rights Reserved 2017